LYV : A place you deserve to live in 

LYV (Live) is a positive invitation for everyone to embrace the moment and reconnect with the true meaning of living. And where better to disconnect and create lasting memories—whether with young families or close friends—than by the coast? From naming to brand architecture, every aspect of LYV was crafted with intention, drawing inspiration from pop culture’s golden summer era. This project is a testament to the power of thoughtful design and communication. At launch, LYV achieved an impressive milestone: over 10 billion EGP in sales—a record-breaking success for the developer. A result made possible through deep collaboration between the client and our team.