EL FUSTAT : preserving the past, building the future

Al Fustat is a project located in Magra El-Oyoun, near Old Cairo. The architecture itself was inspired by the authentic structures of historic Cairo, built to reflect the essence of the city’s rich heritage. We conducted thorough research and developed a brand aesthetic that aligns seamlessly with the architectural vision ensuring harmony between the branding and the physical environment. This led to the creation of a solid and distinctive brand unlike anything currently in the Egyptian market.